Bilingual (French/English) Marketing Content Writer

Wello Marketing · Calgary, Alberta
Department Wello Marketing
Employment Type Full-Time
Minimum Experience Experienced

Who We Are 


Wello is a leading virtual healthcare platform in Canada for employers and their valued team members. At Wello, we are changing the way healthcare is delivered. We wish to empower employees to manage their well-being in a more proactive, accessible manner through phone or video appointments available 24/7. Backed by over 40 years of healthcare expertise, our advantage is rooted in our level of care. By utilizing empathetic and caring Nurse Practitioners who can diagnose and treat in a fast and effective manner, we are able to help get employees on-demand access to quality support, while proactively managing ongoing health concerns. Together, we are looking at the bigger picture. By building tomorrow’s innovative healthcare solutions, we can help individuals get well and keep well to support your business needs. 




Our values are simple but are of the most important when selecting our team members. Our four values unite us all to achieve success: 

1) Team - we believe great teams can solve big problems together; 

2) Care – we go above and beyond for team and our clients; 

3) Passion – we are creating a culture where you can feel the intangible energy of people’s connection to the important service we’re creating; 

4) Growth – we are rapidly building something special and changing the way healthcare is delivered to employees and their families. This type of innovation needs passion and focus. 



Wello is seeking a bilingual Marketing Content Writer with 3+ years of experienceThis role will plan and deliver various written marketing initiatives and sales support to contribute to the overall business objectives. Responsibilities include, but are not limited to: blog writing, proposal writing, content development, and digital marketing support. Experience in the healthcare industry, as well as B2B marketing, is preferred. This role will be remote in nature for the time being, our main hubs are located in Calgary, AB and Toronto, ON. 



Content writing 

  • Develop and manage media releases 
  • Managewrite, edit RFP responses  
  • Prepare and edit long-form written content (blogs, case studies, proposals, releases) 
  • Research and develop case studies 
  • Research and develop blog articles  


  • Website content review and update as needed 
  • Ensure consistency of voice, tone and brand story 
  • Work with broader teams to create and share content cross-platforms 
  • Review and manage data and dashboard insights  
  • Develop and edit visual content  
  • Support marketing goals with lead generation and audience development tactics  
  • Translate required documents and presentations (English to French)  


Core Skills, Experience and Competencies 

  • Proven work experience as a Content Writer, Copywriter or similar role 
  • Bilingual in French and English
  • Portfolio of published articles and/or RPFs 
  • Experience doing research using multiple sources 
  • Experience with SEO writing for digital platforms 
  • Familiarity with web publications and social media platforms 
  • Excellent writing and editing skills in English and French 
  • Hands-on experience with Content Management Systems (e.g. WordPress) 
  • Experience with a variety of marketing initiatives i.e. content marketing, graphic design, web/digital marketing, brand management, event management 
  • BSc in Marketing, Journalism or related field 
  • 3+ years demonstrated work experience 
  • Experience with CRM (Customer Relationship Management tools) and data analysis  
  • High-performing self-starter, with the ability to adapt quickly in a fast-paced environment 


Reports to: Marketing and Digital Experience Manager 

Employment: Full-time, remote for now 

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  • Location
    Calgary, Alberta
  • Department
    Wello Marketing
  • Employment Type
  • Minimum Experience